The Trivalry

online event / video production & editing / project management

The Trivalry was an online event exclusively marketed to 18-34 year-olds in North Carolina’s Research Triangle Region during the COVID-19 pandemic. The proceeds of the event benefited the North Carolina Environmental Justice Network.

I was the Video Project Manager for the campaign, as well as the producer, director, and executive editor for the launch video.

The goal of the video was to be a hype-style promo to introduce the online event. It told the story of three college students whose daily routines were interrupted by an invitation to the online challenge.